Thursday, July 02, 2009

Irony in Contextual Ad Embedded in Obesity Article

Contextual Ads are the bread and butter of Google and other Ad engines. Obviously you want to drive readers of web content to relevant merchants selling something related to the content you're consuming. Do you recall the days of irrelevant ads on a page? Usually static, never changing and certainly not worth their value.

Today I happened upon an article posted by the Deseret News on obesity. While the article was interesting, the ad right in the middle of the article is what caught my eye. Below is the screen capture of the article and ironical ad. Enjoy!



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